Hospitality Investment. Reimagined.
We source high-value assets, build brands with purpose and transform properties into performance-driven hospitality businesses.
Who we are
Strategy. Operations. Brand. Together.
At Thorne&Co, we work at the intersection of investment, brand, and operations – the three disciplines that truly determine whether a hospitality asset succeeds or struggles.
Led by Steve Thorne, with over 30 years across concept creation, operations, and brand strategy, we've built our consultancy around a belief: hospitality assets perform when strategy, design and commercial reality work together, with the guest experience at the centre of it all.
Not separately. Not sequentially. Together.
What we do
Five Capabilities. One Integrated Practice.
Asset Appraisal
We asses current performance and then work creatively and diligently to identify and unlock where value is hiding.
Brand & Concept Development
Brand isn't marketing. It's strategy. We build frameworks that guide every decision, from pricing to design to market positioning.
Commercial Strategy
Building visibility that converts. From PR positioning to launch campaigns, we translate narrative into marketing that drives results.
Spatial Strategy
Spaces tell stories. We partner with leading architects and designers to leverage each asset’s environment and the brand narrative associated with it.
Asset Sourcing
We have a diverse network across European hospitality markets where strategic intervention creates measurable value. We source off-market properties for investors. We reposition underperforming assets for owners.
Who we serve
Built for Investors, Owners, and Asset Managers
For Investors
You need assets with genuine upside. We scan markets, employ our network and guide you through feasibility, positioning and launch.
For Owners & Operators
Whether launching, repositioning, or scaling, we develop the brand strategy and operational framework that turns vision into viable business.
For Asset Managers
You need properties that attract buyers and command attention. We provide the strategic repositioning that transforms how the market sees an asset.