Business Audit
Asset & Experience reset
We uncover hidden value
and untapped potential.
Our brand and operational audits reveal what’s working, what isn’t, and where growth lives. We apply a strategic lens to your space, service culture, and market position - giving you clarity, insight, and an actionable path forward.
1. Competitor Analysis
While direct competitors may not be located next door, factors such as accessibility to airports, motorways, and other transport links strongly influence guest decision-making.
Our approach is to review your business “cold” – from the perspective of an uninformed potential guest – assessing what they see when comparing options in your region.
The analysis will include:
Competitor Audit
We conduct a targeted review of your geographical market, focusing on comparable properties within a 30–50 km radius. For the style and price point envisaged, we consider “destination hotels” as your competitive set – those chosen for:
Their distinctive style, size, and privacy
Proximity to unique local attractions which drive business opportunity
On-site amenities
Suitability for additional specific audience groups - exclusive hire, PR events etc
SWOT Analysis
We analyse and rank identified competitors to give you a clear indication as to their potential impact on your business, including:
Style, branding, and market engagement – understanding how effectively competitors market themselves and how you can match or exceed them
Room amenities and size – pricing guidance based on market norms, while avoiding the pitfalls of over- or under-pricing
Shared amenities – focus on those with significant facilities influencing customer choice
Location – evaluating accessibility, setting, views, and proximity to points of interest, highlighting both challenges and advantages
2. Pricing Model
Pricing strategy is central to maximising revenue and occupancy year-round, and understanding your competitors pricing methods and the value they place on their product is crucial in being able to expertly place your property within the mix of options available to your shared audience. We will identify the market opportunity at your target price point, ensuring your hotel fills a genuine gap and makes the most of its unique assets.
Once competitors are narrowed and benchmarked, we will create an accommodation-focused pricing model, factoring in seasonality and demand trends.
We review the following:
Pricing snapshot – based on seasonality, room types and publicly available rates
Packages & Promotions – to understand their weak points and where/why they target specific rates/offers at selected times of year, to help you understand potential market drivers for your own business
Price variations – identify the pricing range of comparable rooms/suites by size/amenities, to be able to place your product at a price point that will be competitive and hold its own position and strength when compared by target audiences
Suggested pricing per accommodation unit with flexible low/high rate ranges to respond to market conditions
Pricing model summary covering:
Best Available Rate (BAR) practices
Package-building strategies (timing, content, purpose)
Recommended payment and cancellation terms
Booking restrictions and incentives
Revenue management principles
Pricing for groups/exclusive hires versus individual guests
Direct booking strategy – ensuring your pricing structure and inclusions encourage guests to book directly with you
3. Business Drivers
We identify the key drivers that will attract customers to your hotel and develop summary strategies to fully leverage them. This includes defining detailed audience segments and then understanding their motivations, travel patterns, and decision-making triggers.
We package the hotel’s unique assets into compelling offers that speak directly to these audiences, identify and create targeted PR opportunities, and develop brand storytelling that builds both desire and emotional connection.
By aligning your rate and revenue strategy with audience behaviour, booking windows, and seasonal trends, we ensure your marketing efforts are precise, timely, and conversion-focused.
4. The Guest Journey
The Guest Journey is where your marketing, systems, and operations work seamlessly together to deliver the brand promise you have sold to the guest. Every stage - from the first digital touchpoint to the moment they return home - should reinforce your core messages, evoke emotion, and create a consistent, memorable experience that sets you apart from competitors.
We map the potential guest journey to understand and optimise every interaction:
Initial Research & First Website Impression – ensuring visuals, tone, and navigation immediately convey the brand’s style and value proposition.
Enquiry Process & External Research – creating a responsive, personalised, and informative communication flow that builds trust and anticipation.
Booking Experience – making the process effortless, clear, and aligned with the guest’s expectations on pricing, inclusions, and terms.
Arrival & On-Property Experience – delivering a warm welcome, flawless service, and thoughtful touches that reflect your brand personality.
Departure & Post-Stay Follow-Up – leaving guests with a lasting positive impression and providing opportunities for feedback, reviews, and social sharing.
Encouraging Return Visits & Referrals – developing loyalty initiatives, targeted offers, and personalised communications that inspire repeat business and advocacy.
By breaking down each step, we ensure your brand promise is intentional, measurable, and repeatable. The resulting journey map becomes both an operational checklist and a marketing guide, ensuring every external message and internal action stays focused on guest needs, emotional connection, and long-term loyalty.
5. Spatial Storytelling
Spaces should speak. We write their language.
A hotel’s interiors are more than just décor—they’re a silent storyteller. Every texture, colour, and piece of furniture shapes how guests feel from the moment they arrive. Great design doesn’t just look beautiful; it reinforces your brand’s emotional tone, reflects its narrative, and creates a sense of place guests will remember long after they leave.
We advise on interior design and spatial planning to ensure every environment embodies your brand - balancing storytelling with functionality so spaces not only inspire but also work effortlessly for guests and staff alike.
Our services include:
Concept design
Mood boarding
Spatial flow consultation
Brand-to-interior alignment
The result? Interiors that feel authentic, flow intuitively, and turn every corner into an extension of your guest experience.
Fees
Our Business Audit is the ideal starting point for assessing your potential hotel investment. Stage 1 focuses on the key initial topics needed to deliver a fast, informed response — essential when time-sensitive information could influence major investment and business decisions.
Once you commit to the project, we can move into Stage 2, providing a deeper level of tailored advice and recommendations. This stage drills into the operational delivery of your business, covering Sales & Marketing strategies, PR, Rate & Revenue Management, and Operational Structure.
Through our Collective Partners, we can also support you with staff recruitment and training, social media management, project oversight, and even interim hotel management — ensuring you have expert guidance from strategy through to day-to-day operations.
Stage 1 - from €6000
Stage 2 - from €6000
Optional Collective support - pricing on request
Contact us to discuss your requirements in detail.