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For Investors
Portfolio Strategy & Asset Optimisation for Hotel Investors

Investors and family offices managing hospitality assets face a complex set of challenges:

  • Underperforming Assets: A poorly-performing hotel can drag down portfolio returns due to outdated concepts, weak positioning, or inefficient operations

  • Market Shifts: Changing guest expectations, rising costs, and competitive pressures make it difficult to maintain relevance

  • Unclear Growth Strategy: Expanding a portfolio requires clarity on where to invest next and what type of assets will deliver sustainable returns

  • Exit Decisions: Timing and packaging divestments to maximise value can be difficult without a strategic narrative

The result: portfolios often contain untapped potential, and without clear repositioning or growth plans, opportunities are missed.

Our Solution

We provide strategic advisory and repositioning services tailored to investors and portfolio owners. Our approach is both analytical and creative - combining market intelligence, financial modelling, and hospitality concept development to maximise returns and clarify your investment roadmap.

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1. Portfolio Review & Benchmarking

  • Holistic audit of current hotel assets

  • Identification of underperforming properties and areas for optimisation

  • Benchmarking against market trends and competitor sets

2. Asset Repositioning Strategy

  • Development of new concepts and guest experiences to breathe life into struggling assets

  • Introduction of pre-packaged boutique hotel brands from Thorne&Co for faster turnaround

  • Guidance on capital improvements with the strongest ROI

3. Growth & Acquisition Advisory

  • Identification of high-potential markets and asset types for expansion

  • Analysis of acquisition targets, including conversion opportunities

  • Strategic recommendations on brand partnerships or independent positioning

4. Financial & Operational Modelling

  • Revenue and expense analysis for existing hotels

  • Forecasting and ROI projections for repositioning or new acquisitions

  • Sensitivity modelling to support decision-making

5. Divestment & Exit Planning

  • Advisory on when and how to sell underperforming or non-core assets

  • Packaging assets with investment-ready narratives to maximise sale price

  • Support with buyer-facing materials and negotiation strategy

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