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Confidential Sales Pitch

The Tatvani Estate

Exclusive Northern Thailand Luxury Estate Opportunity

  1. Executive Summary

We are pleased to present an extraordinary opportunity to acquire the Tatvani Estate, an ultra-high-end private estate in Northern Thailand with proven appeal to ultra-luxury travellers and strong potential as a year-round luxury rental business.

We are pleased to present an extraordinary opportunity to acquire the Tatvani Estate, an ultra-high-end private estate in Northern Thailand with proven appeal to ultra-luxury travellers and strong potential as a year-round luxury rental business.

Nestled in one of Thailand’s most compelling cultural and natural settings, this estate represents a rare combination of privacy, exclusivity, operational excellence and lifestyle appeal.

For nearly 20 years this hideaway has been the domain of its owner, a member of European royalty, but in 2025 the owner opened it up beyond his circle for exclusive-use hire.

Situated in the renowned Chiang Rai region, the property blends tranquil landscapes with authentic Thai heritage, curated experiences, and bespoke service – all positioned to deliver exceptional guest experiences and significant investor returns. 

2. Estate Overview & Unique Value Proposition

Prime Location & Setting

The Estate is located approximately 25 minutes from Chiang Rai International Airport, making it easily accessible for private and international guests while maintaining total seclusion set against verdant rice paddies and mist-shrouded mountain backdrops typical of Northern Thailand. 

Exclusive Use & Privacy

Exclusive Use & Privacy

This is one of the few estates in Southeast Asia currently designed exclusively for single-party bookings at a time, accommodating up to 24 guests across seven bespoke villas. This rare model ensures uninterrupted privacy and a fully personalised guest experience – a key differentiator in the ultra-luxury segment. 

Scale & Accommodation

Scale & Accommodation

Over 24 acres of landscaped grounds

  • Seven individually designed luxury villas offering twelve bedrooms for up to 24 guests

  • Capacity for multi-generational families, private groups, or bespoke experiences  

  1. Compelling Amenities & Experience

The Estate model has been curated for complete luxury immersion, combining world-class facilities and tailored experiences that appeal to the global high-net-worth traveller:

The Estate model has been curated for complete luxury immersion, combining world-class facilities and tailored experiences that appeal to the global high-net-worth traveller:

On-Site Facilities

  • A 30-metre heated outdoor pool and wild swimming ponds

  • Private spa and wellness pavilions with fully trained therapists

  • Fitness centre, multiple garden pavilions, and premium dining spaces

  • Wildlife and nature features including water buffalo and lotus ponds

Personalised All-Inclusive Service

A dedicated team of over 30 professionals caters to guests with bespoke service - including private chefs, chauffeurs, butlers, and wellness specialists - enabling fully tailored stays. 

Curated Guest Experiences

The estate is designed not just as accommodation but as an experience platform, offering:

  • Immersive cultural tours (local hill tribe treks, temple visits)

  • Culinary experiences and Thai cooking lessons

  • Nature walks, rice planting, and wellness routines

  • Access to external attractions such as championship golf courses and regional landmarks such as the White Temple 

This experiential focus drives higher per-stay expenditure, repeat visitation and strong brand differentiation relative to standard luxury properties.

4. A Private Estate with a Truly Unique Positioning

Whilst the property currently functions primarily as a private estate, it has been designed to generate multiple, flexible revenue streams, with clear scope for future growth.

Whilst the property currently functions primarily as a private estate, it has been designed to generate multiple, flexible revenue streams, with clear scope for future growth.

With a full complement of staff currently on site and tried and tested operational experience to deliver, opportunities are clear for:

·       Private Buyouts
·       Wellness Retreats
·       Discreet Corporate & Leadership Events
·       Media, Film & Brand Buyouts
·       Private Events & Celebrations

Furthermore, on-site and partner-led experiences such as wellness treatments, cultural activities, dining, and curated excursions – provide ample opportunity to generate additional in-stay revenue.

  1. Ongoing Business Potential

A Luxury Rental Revenue Model

A Luxury Rental Revenue Model

The Tatvani Estate’s current structure - single party exclusivity with all-inclusive service - enables exceptional revenue yield with minimal inventory dilution. As an ultra-luxury product, it targets private charter markets, bespoke travel planners and high-net-worth clients seeking privacy, personalisation and experience-driven stays.

Significant Expansion Potential

A leading high-end wellness hospitality brand previously expressed interest in acquiring Tatvani, with plans to expand the estate by developing 30+ additional villas. At the time, however, the current owner was not open to a sale.

Today, the estate offers substantial scope for growth, with ample undeveloped land suitable for expansion, as well as opportunities to reconfigure the existing villa layout to unlock further development capacity.

Seasonal Resilience & Premium Positioning

While seasonal fluctuations are expected in tourism flows, the estate’s bespoke positioning and all-inclusive approach mitigate traditional slow periods by attracting specific audiences travelling outside of general tourism norms. This depth of demand supports balanced occupancy and long-stay bookings at premium rates.

Ultra-Luxury Marketing Partnerships for the Ultimate in Global Positioning

For 2026 the Estate has partnered with Mandarin Oriental as one of its Exceptional Homes, and the only offering on mainland Thailand for this renowned luxury hospitality brand.

The estate is also in the process of being represented by luxury travel operators Virtuoso and Serandipians – two leading global networks of luxury travel agencies, advisors, and providers, offering bespoke, high-end travel experiences.

Upside Strategies

Potential value enhancement and top-line growth drivers include:

  • Tiered offer packages (wellness, cultural immersion, eco-adventures)

  • Strategic partnerships with luxury travel advisors and bespoke concierge networks

  • Exclusive event hosting (private weddings, corporate retreats)

  • Curated seasonal festivals and curated itineraries tailored to high-value guests

These strategies can further elevate revenue beyond standard nightly rate models. 

In addition, expansion and reconfiguration of the estate’s offer and operating model raises significant growth opportunities.

Brand
Comfortably discreet

Castello di Novello is not marketed to the masses – it’s discovered by those who know where to look. The brand is built on quiet confidence, refined storytelling, and a curated presence that speaks directly to a high-value audience without ever chasing attention.

Our strategy targets discerning travellers and tastemakers across business, fashion, film, and sport – individuals who seek meaningful escape, not visibility. PR focuses on carefully chosen partnerships, editorial placements, and word-of-mouth through trusted voices rather than mainstream campaigns.

This is a retreat for those who live in the spotlight but prefer to unwind outside it. Whether for a long weekend or a longer stay, guests are drawn by the brand’s sense of discretion, design, and emotional resonance – an experience that feels personal, never performative.

Castello di Novello earns its profile not through noise, but through nuance. That’s where its lasting value lies.

See More

Boutique Hotel Market Growth Outlook from 2025 to 2035

Boutique Hotel Market Growth Outlook
from 2025 to 2035

2. Estate Overview & Unique Value Proposition

The Opportuntiy
To create a Hotel of elegance and impact.

The Opportuntiy
To create a Hotel of elegance and impact.

Castello di Novello represents a rare investment opportunity in one of Italy’s most culturally rich and naturally beautiful regions. Beyond its existing charm and heritage appeal, the property offers clear and tangible upside across both internal and external services.

Plans are in place to sensitively expand the guest offering through the addition of further rooms and suites, enabling a material uplift in revenue potential. Internally, there is scope to elevate the guest experience via enhanced wellness, dining, and event offerings – all aligned to the region’s slow-living, high-taste ethos.

Crucially, the brand itself is primed for repositioning. With the right stewardship, Castello di Novello has the potential to move beyond a regional gem into an internationally recognised name – synonymous with heritage hospitality, contemporary design, and authentic cultural immersion.

This is more than a property – it’s a platform for growth, with the foundations already in place.

Castello di Novello represents a rare investment opportunity in one of Italy’s most culturally rich and naturally beautiful regions. Beyond its existing charm and heritage appeal, the property offers clear and tangible upside across both internal and external services.

Plans are in place to sensitively expand the guest offering through the addition of further rooms and suites, enabling a material uplift in revenue potential. Internally, there is scope to elevate the guest experience via enhanced wellness, dining, and event offerings – all aligned to the region’s slow-living, high-taste ethos.

Crucially, the brand itself is primed for repositioning. With the right stewardship, Castello di Novello has the potential to move beyond a regional gem into an internationally recognised name – synonymous with heritage hospitality, contemporary design, and authentic cultural immersion.

This is more than a property – it’s a platform for growth, with the foundations already in place.

Experience and Spaces
Curated, purposeful, effortlessly elegant

Experience and Spaces
Curated, purposeful, effortlessly elegant

Setting & Access

A serene semi-rural retreat in the Piedmont hills, with practical access to Turin, Milan and international transport. A sense of escape, without isolation.

Bedrooms & Suites

Individually designed rooms and suites that balance character with comfort and functionality. Each feels like a private retreat, not a standardised product.

Wellness & Spa

A calm, contemporary sanctuary with unique bathing experiences, hydrotherapy, private treatment rooms and a modern fitness studio. Wellness that feels rooted in place, not bolted on.

Setting & Access

A serene semi-rural retreat in the Piedmont hills, with practical access to Turin, Milan and international transport. A sense of escape, without isolation.

Bedrooms & Suites

Individually designed rooms and suites that balance character with comfort and functionality. Each feels like a private retreat, not a standardised product.

Wellness & Spa

A calm, contemporary sanctuary with unique bathing experiences, hydrotherapy, private treatment rooms and a modern fitness studio. Wellness that feels rooted in place, not bolted on.

Dining & Aperitivo

A refined rooftop restaurant with panoramic views and seasonal, locally sourced cuisine, supported by relaxed indoor-outdoor spaces for all-day dining and wine-led tasting moments.

Gardens, Terraces & Outdoor Living

Landscaped areas that blend privacy and openness, designed for reading, sun-soaked stillness and informal gatherings.

Gatherings & Events

Formal yet intimate rooms for private dinners, retreats and cultural occasions, adaptable in layout, atmospheric in tone and beautifully appointed.

Dining & Aperitivo

A refined rooftop restaurant with panoramic views and seasonal, locally sourced cuisine, supported by relaxed indoor-outdoor spaces for all-day dining and wine-led tasting moments.

Gardens, Terraces & Outdoor Living

Landscaped areas that blend privacy and openness, designed for reading, sun-soaked stillness and informal gatherings.

Gatherings & Events

Formal yet intimate rooms for private dinners, retreats and cultural occasions, adaptable in layout, atmospheric in tone and beautifully appointed.

Service & Curation

Discreet, attentive service at every touchpoint, with personalised concierge support, valet and curated itineraries that make the region feel effortlessly accessible.

Social Lounges & Salons

A series of elegant communal spaces for daytime calm and evening ritual: fire-lit aperitivo hours, bookable salons and occasional artist-led cultural moments.

Service & Curation

Discreet, attentive service at every touchpoint, with personalised concierge support, valet and curated itineraries that make the region feel effortlessly accessible.

Social Lounges & Salons

A series of elegant communal spaces for daytime calm and evening ritual: fire-lit aperitivo hours, bookable salons and occasional artist-led cultural moments.

Defining Key Features

Setting & Access

A serene semi-rural retreat in the Piedmont hills, with practical access to Turin, Milan and international transport. A sense of escape, without isolation.

Bedrooms & Suites

Individually designed rooms and suites that balance character with comfort and functionality. Each feels like a private retreat, not a standardised product.

Wellness & Spa

A calm, contemporary sanctuary with unique bathing experiences, hydrotherapy, private treatment rooms and a modern fitness studio. Wellness that feels rooted in place, not bolted on.

Dining & Aperitivo

A refined rooftop restaurant with panoramic views and seasonal, locally sourced cuisine, supported by relaxed indoor-outdoor spaces for all-day dining and wine-led tasting moments.

Service & Curation

Discreet, attentive service at every touchpoint, with personalised concierge support, valet and curated itineraries that make the region feel effortlessly accessible.

Social Lounges & Salons

A series of elegant communal spaces for daytime calm and evening ritual: fire-lit aperitivo hours, bookable salons and occasional artist-led cultural moments.

Gardens, Terraces & Outdoor Living

Landscaped areas that blend privacy and openness, designed for reading, sun-soaked stillness and informal gatherings.

Gatherings & Events

Formal yet intimate rooms for private dinners, retreats and cultural occasions, adaptable in layout, atmospheric in tone and beautifully appointed.

2. Estate Overview & Unique Value Proposition

We are pleased to present an extraordinary opportunity to acquire the Tatvani Estate, an ultra-high-end private estate in Northern Thailand with proven appeal to ultra-luxury travellers and strong potential as a year-round luxury rental business.

Nestled in one of Thailand’s most compelling cultural and natural settings, this estate represents a rare combination of privacy, exclusivity, operational excellence and lifestyle appeal.

For nearly 20 years this hideaway has been the domain of its owner, a member of European royalty, but in 2025 the owner opened it up beyond his circle for exclusive-use hire.

Situated in the renowned Chiang Rai region, the property blends tranquil landscapes with authentic Thai heritage, curated experiences, and bespoke service – all positioned to deliver exceptional guest experiences and significant investor returns. 

Differentiators
A mix of informality & style

The Design Approach
Functional, Striking & Home

Castello di Novello offers a rare blend of heritage, setting, and service – designed for a new wave of luxury travellers seeking meaning over excess. Set within a historic estate, its architecture and story are preserved but reimagined through contemporary design and immersive experiences.

Convenient for city escapes from Monaco, Milan and Turin, yet surrounded by rolling hills and vineyard life, the location offers true escapism without remoteness – a key draw for urban creatives and professionals seeking space to decompress.

Service is the signature – intelligent, warm, and informal in tone, yet precise in delivery. From local collaborations to personalised wellness and culinary moments, guests experience something rooted, refined, and culturally rich.

For a growing demographic seeking purposeful, emotionally resonant stays, Castello di Novello represents not just a place to stay, but a place to reconnect.

The property blends quiet sophistication with expressive vibrancy – more private club than traditional hotel. The atmosphere is relaxed yet elevated, inviting guests to settle in, stay longer, and feel at home.

Interiors pair bold colour with rich texture, contemporary art with antique flourishes, and bespoke fittings with found objects. The result is a layered, eclectic style that feels curated but never contrived.

Every detail – from ambient lighting to tactile materials – is carefully considered, creating a hospitality experience that feels soulful, comfortable, and deeply personal.

The Design Approach
Functional, Striking & Home

Differentiators
A mix of informality & style

The property blends quiet sophistication with expressive vibrancy – more private club than traditional hotel. The atmosphere is relaxed yet elevated, inviting guests to settle in, stay longer, and feel at home.

Interiors pair bold colour with rich texture, contemporary art with antique flourishes, and bespoke fittings with found objects. The result is a layered, eclectic style that feels curated but never contrived.

Every detail – from ambient lighting to tactile materials – is carefully considered, creating a hospitality experience that feels soulful, comfortable, and deeply personal.

Castello di Novello offers a rare blend of heritage, setting, and service – designed for a new wave of luxury travellers seeking meaning over excess. Set within a historic estate, its architecture and story are preserved but reimagined through contemporary design and immersive experiences.

Convenient for city escapes from Monaco, Milan and Turin, yet surrounded by rolling hills and vineyard life, the location offers true escapism without remoteness – a key draw for urban creatives and professionals seeking space to decompress.

Service is the signature – intelligent, warm, and informal in tone, yet precise in delivery. From local collaborations to personalised wellness and culinary moments, guests experience something rooted, refined, and culturally rich.

For a growing demographic seeking purposeful, emotionally resonant stays, Castello di Novello represents not just a place to stay, but a place to reconnect.

The Audience
Urban minds in search of countryside calm

The Castello attracts a discerning mix of international travellers and regional guests seeking a high-end escape within easy reach. Primary markets include design-conscious tourists from major European cities – Milan, Turin, Zurich, Paris, and Munich – drawn by the promise of authenticity, cultural richness, and refined hospitality just a short journey away.

Equally, the property appeals to local professionals and urban creatives seeking exclusive, restorative experiences without the need for long-haul travel. For both, Castello di Novello delivers a rare combination of accessibility, intimacy, and quietly luxurious design, making it a destination of choice for weekend retreats, private events, or extended stays.

We believe that luxury today is about presence, privacy, and emotional connection. Castello di Novello is to be their escape - a place where style, soul, and substance converge, and where every stay becomes part of a personal story worth telling.

Asset Location
Perfect getaway distance

Asset Location
Perfect getaway distance

Castello di Novello is nestled in the vine covered hills of Piedmont, offering a serene, semi rural escape with exceptional connectivity. Around one hour from Turin Airport by car, and roughly two hours from Milan’s airports (Linate and Malpensa), the property sits at the intersection of culture, countryside and convenience.

Turin Airport (TRN) is a one-hour drive, and Milan Malpensa (MXP) is approximately a two-hour drive; both offer direct international access, while nearby high-speed rail links provide seamless onward travel across Europe. This unique positioning makes Castello di Novello an ideal retreat for both weekend escapes and longer immersive stays.

Castello di Novello is nestled in the vine covered hills of Piedmont, offering a serene, semi rural escape with exceptional connectivity. Around one hour from Turin Airport by car, and roughly two hours from Milan’s airports (Linate and Malpensa), the property sits at the intersection of culture, countryside and convenience.

Turin Airport (TRN) is a one-hour drive, and Milan Malpensa (MXP) is approximately a two-hour drive; both offer direct international access, while nearby high-speed rail links provide seamless onward travel across Europe. This unique positioning makes Castello di Novello an ideal retreat for both weekend escapes and longer immersive stays.

Brand
Comfortably discreet

Castello di Novello is not marketed to the masses – it’s discovered by those who know where to look. The brand is built on quiet confidence, refined storytelling, and a curated presence that speaks directly to a high-value audience without ever chasing attention.

Our strategy targets discerning travellers and tastemakers across business, fashion, film, and sport – individuals who seek meaningful escape, not visibility. PR focuses on carefully chosen partnerships, editorial placements, and word-of-mouth through trusted voices rather than mainstream campaigns.

This is a retreat for those who live in the spotlight but prefer to unwind outside it. Whether for a long weekend or a longer stay, guests are drawn by the brand’s sense of discretion, design, and emotional resonance – an experience that feels personal, never performative.

Castello di Novello earns its profile not through noise, but through nuance. That’s where its lasting value lies.

See More

Boutique Hotel Market Growth Outlook from 2025 to 2035

Boutique Hotel Market Growth Outlook
from 2025 to 2035

Costello di Novello
Brand DNA
PR-led. Understated sophistication.

PR

Castello di Novello’s brand awareness strategy is rooted in authenticity, discretion, and cultural depth, designed to resonate with a refined audience who value privacy, inspiration, and purposeful escape. Our approach centres on curated lifestyle exposure that celebrates wellness, creativity, and the quiet art of living well.

Rather than traditional campaigns, we build presence through intimate, high-impact experiences: from private wellness retreats and culinary residencies to artist collaborations and thought-led gatherings. These activations are designed not for spectacle, but for resonance –connecting with guests and tastemakers across fashion, film, business, and sport who value sophistication over visibility.

With a strong editorial and referral-led focus, our PR combines strategic storytelling, carefully placed features, and brand-aligned partnerships. This creates a narrative that positions Castello di Novello not only as a luxury destination but also as a cultural touchstone – a place where time slows, ideas flow, and reputations quietly flourish.

This measured approach ensures brand equity is not only built, but protected – aligning seamlessly with the values of our clientele and partners alike.

Marketing

As Castello di Novello quietly builds its reputation on the international stage, our vision is to establish a distinctive presence among discerning travellers and tastemakers across Europe and beyond. Through a refined blend of strategic PR, editorial storytelling, and selective social media engagement, we will grow brand awareness with precision, amplifying reach without compromising the discretion our guests value.

Rather than chasing attention, we cultivate it. Carefully selected brand ambassadors – drawn from the worlds of fashion, film, business, and sport – will embody the spirit of Novello: understated excellence, cultural richness, and emotional resonance.

In key markets, we will host intimate, high-concept events rooted in wellness, design, and gastronomy. These gatherings are not only brand moments, but community touchpoints – offering authentic connection and a shared ethos.

Philanthropic initiatives and artist-led collaborations will further extend Castello di Novello’s values into meaningful cultural contributions, reinforcing its identity as more than a destination – it’s a way of being, quietly influencing the lives it touches.

Marketing

As Castello di Novello quietly builds its reputation on the international stage, our vision is to establish a distinctive presence among discerning travellers and tastemakers across Europe and beyond. Through a refined blend of strategic PR, editorial storytelling, and selective social media engagement, we will grow brand awareness with precision, amplifying reach without compromising the discretion our guests value.

Rather than chasing attention, we cultivate it. Carefully selected brand ambassadors – drawn from the worlds of fashion, film, business, and sport – will embody the spirit of Novello: understated excellence, cultural richness, and emotional resonance.

In key markets, we will host intimate, high-concept events rooted in wellness, design, and gastronomy. These gatherings are not only brand moments, but community touchpoints – offering authentic connection and a shared ethos.

Philanthropic initiatives and artist-led collaborations will further extend Castello di Novello’s values into meaningful cultural contributions, reinforcing its identity as more than a destination – it’s a way of being, quietly influencing the lives it touches.

PR

Castello di Novello’s brand awareness strategy is rooted in authenticity, discretion, and cultural depth, designed to resonate with a refined audience who value privacy, inspiration, and purposeful escape. Our approach centres on curated lifestyle exposure that celebrates wellness, creativity, and the quiet art of living well.

Rather than traditional campaigns, we build presence through intimate, high-impact experiences: from private wellness retreats and culinary residencies to artist collaborations and thought-led gatherings. These activations are designed not for spectacle, but for resonance –connecting with guests and tastemakers across fashion, film, business, and sport who value sophistication over visibility.

With a strong editorial and referral-led focus, our PR combines strategic storytelling, carefully placed features, and brand-aligned partnerships. This creates a narrative that positions Castello di Novello not only as a luxury destination but also as a cultural touchstone – a place where time slows, ideas flow, and reputations quietly flourish.

This measured approach ensures brand equity is not only built, but protected – aligning seamlessly with the values of our clientele and partners alike.

Costello di Novello
Brand DNA
PR-led. Understated sophistication.

PR

Castello di Novello’s brand awareness strategy is rooted in authenticity, discretion, and cultural depth, designed to resonate with a refined audience who value privacy, inspiration, and purposeful escape. Our approach centres on curated lifestyle exposure that celebrates wellness, creativity, and the quiet art of living well.

Rather than traditional campaigns, we build presence through intimate, high-impact experiences: from private wellness retreats and culinary residencies to artist collaborations and thought-led gatherings. These activations are designed not for spectacle, but for resonance –connecting with guests and tastemakers across fashion, film, business, and sport who value sophistication over visibility.

With a strong editorial and referral-led focus, our PR combines strategic storytelling, carefully placed features, and brand-aligned partnerships. This creates a narrative that positions Castello di Novello not only as a luxury destination but also as a cultural touchstone – a place where time slows, ideas flow, and reputations quietly flourish.

This measured approach ensures brand equity is not only built, but protected – aligning seamlessly with the values of our clientele and partners alike.

Marketing

As Castello di Novello quietly builds its reputation on the international stage, our vision is to establish a distinctive presence among discerning travellers and tastemakers across Europe and beyond. Through a refined blend of strategic PR, editorial storytelling, and selective social media engagement, we will grow brand awareness with precision, amplifying reach without compromising the discretion our guests value.

Rather than chasing attention, we cultivate it. Carefully selected brand ambassadors – drawn from the worlds of fashion, film, business, and sport – will embody the spirit of Novello: understated excellence, cultural richness, and emotional resonance.

In key markets, we will host intimate, high-concept events rooted in wellness, design, and gastronomy. These gatherings are not only brand moments, but community touchpoints – offering authentic connection and a shared ethos.

Philanthropic initiatives and artist-led collaborations will further extend Castello di Novello’s values into meaningful cultural contributions, reinforcing its identity as more than a destination – it’s a way of being, quietly influencing the lives it touches.

Marketing

As Castello di Novello quietly builds its reputation on the international stage, our vision is to establish a distinctive presence among discerning travellers and tastemakers across Europe and beyond. Through a refined blend of strategic PR, editorial storytelling, and selective social media engagement, we will grow brand awareness with precision, amplifying reach without compromising the discretion our guests value.

Rather than chasing attention, we cultivate it. Carefully selected brand ambassadors – drawn from the worlds of fashion, film, business, and sport – will embody the spirit of Novello: understated excellence, cultural richness, and emotional resonance.

In key markets, we will host intimate, high-concept events rooted in wellness, design, and gastronomy. These gatherings are not only brand moments, but community touchpoints – offering authentic connection and a shared ethos.

Philanthropic initiatives and artist-led collaborations will further extend Castello di Novello’s values into meaningful cultural contributions, reinforcing its identity as more than a destination – it’s a way of being, quietly influencing the lives it touches.

PR

Castello di Novello’s brand awareness strategy is rooted in authenticity, discretion, and cultural depth, designed to resonate with a refined audience who value privacy, inspiration, and purposeful escape. Our approach centres on curated lifestyle exposure that celebrates wellness, creativity, and the quiet art of living well.

Rather than traditional campaigns, we build presence through intimate, high-impact experiences: from private wellness retreats and culinary residencies to artist collaborations and thought-led gatherings. These activations are designed not for spectacle, but for resonance –connecting with guests and tastemakers across fashion, film, business, and sport who value sophistication over visibility.

With a strong editorial and referral-led focus, our PR combines strategic storytelling, carefully placed features, and brand-aligned partnerships. This creates a narrative that positions Castello di Novello not only as a luxury destination but also as a cultural touchstone – a place where time slows, ideas flow, and reputations quietly flourish.

This measured approach ensures brand equity is not only built, but protected – aligning seamlessly with the values of our clientele and partners alike.

Costello di Novello
Project Appraisal
Interior Mood Board

For more information please contact
steve@thorne-co.com

Marketing

As Castello di Novello quietly builds its reputation on the international stage, our vision is to establish a distinctive presence among discerning travellers and tastemakers across Europe and beyond. Through a refined blend of strategic PR, editorial storytelling, and selective social media engagement, we will grow brand awareness with precision, amplifying reach without compromising the discretion our guests value.

Rather than chasing attention, we cultivate it. Carefully selected brand ambassadors—drawn from the worlds of fashion, film, business, and sport—will embody the spirit of Novello: understated excellence, cultural richness, and emotional resonance.

In key markets, we will host intimate, high-concept events rooted in wellness, design, and gastronomy. These gatherings are not only brand moments, but community touchpoints—offering authentic connection and a shared ethos.

Philanthropic initiatives and artist-led collaborations will further extend Castello di Novello’s values into meaningful cultural contributions, reinforcing its identity as more than a destination—it’s a way of being, quietly influencing the lives it touches.

For more information please contact
steve@thorne-co.com

Maybe some more words about contact options… Small print detail???