Business Planning

Preparing success

Turning Hospitality Vision into Market Success.

We unlock the full potential of your hotel by combining brand reinvention, operational clarity, and scalable intellectual property. Our approach blends aesthetic excellence with strategic precision, creating measurable results without adding unnecessary operational burden.

From shaping your brand identity and voice - including the interior design and overall aesthetic - to developing marketing strategies, sales growth plans, and revenue-focused initiatives, we ensure every element works in harmony. We also support staff recruitment and training, and identify ways to maximise your hotel’s assets for PR-worthy stories and media attention.

Our business strategy planning is designed to position your venture as competitive, distinctive, and primed for success in its market from day one.

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1. Systems

Today’s guests expect to research, engage, and book at their convenience — often late at night, scrolling Instagram or travel sites. If it’s quick and easy to find you, get answers, and book instantly, you’re far more likely to capture their attention and win their business.

In 2025, automating and digitising your hospitality operations isn’t optional — it’s essential. The right systems save time, reduce stress, and keep everything running smoothly.

Our System Review assesses and recommends the best tools for your set-up, including:

  • Property Management System (PMS)

  • Channel Manager

  • Website & Booking Engine (WBE)

  • CRM & Email Marketing Tools

  • Secure Payment Solutions

  • Online Shop Integration (for wine or product sales)

  • Reputation Management

  • GDPR-Compliant Privacy Policies

We’ll also identify how these tools should integrate to create a seamless guest experience — and a simpler, more effective way to run your business.

A person with curly hair, glasses, and in a suit, sitting on a green velvet sofa in a room adorned with various framed floral paintings, holding a drink and looking at the camera.

2. Sales & Marketing

We create a clear, actionable strategy to position your hotel for success — from brand identity to revenue growth.

Brand Development

  • Define how to use your logo effectively

  • Choose fonts and colours for a consistent, recognisable identity

  • Establish language, tone, and point of view

  • Maximise brand exposure across all channels

  • Provide brand guidelines for long-term use

Marketing Roadmap

Pre-launch

  • New website creation and optimisation

  • Marketing plan with social media engagement

  • Local market outreach to build community support

  • PR strategy with key media engagement points

Launch & Honeymoon Period

  • Timeline guide for launch activities and priorities

Post-launch

  • Ongoing marketing strategy and top tips for sustained growth

Sales Development

  • Define your target guest

  • Identify channels and tools to reach them

  • Attract attention with compelling rates and packages

  • Implement strategies for retention and repeat bookings

An abandoned, dusty vintage computer and a rotary phone on a wooden table inside a dilapidated room with overgrown window views.

3. Digital Presence

Get Found. Get Booked. Grow Your Reach.

In today’s market, online visibility is everything. A targeted digital marketing plan puts your hotel in front of local, regional, global, and niche audiences - where it counts.

While outsourcing marketing can be tempting, we recommend staying hands-on in the early days. This keeps your brand voice authentic and your messaging flexible - essential for building real connections and momentum.

Key areas we cover:

  • Paid Search & SEO

  • Display Advertising

  • Social Media Marketing

  • Website Optimisation

  • Online Partnership Marketing

We’ll set you up with the essentials and provide a straightforward plan your team can manage as you grow.

Close-up of a sharpened yellow and gray colored pencil on a black background.

4. The Small Print

It is essential to have very tight and clearly written business terms available for any booking and for these to be found and shared easily. You need to be clear – for yourselves but also for your customer - on what happens to bookings in any eventuality. Crucial too to cover your legal requirements for health and safety, personal possessions of guests whilst onsite as well as data protection/GDPR regulations.  

We compile your business Terms & Conditions to cover accommodation booking terms, exclusive hire contracts and group bookings.

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5. PMS Build

Your PMS (Property Management System) is to be the central resource for all bookings, rate/revenue management, and guest service management, covering:

  • Bookings diary

  • Availability management

  • Reservations management

  • Rates management

  • Operational planning

  • Channel management

  • Guest communication

  • Guest data management

We evaluate your needs to recommend a PMS system that fits your requirements, considering cost and ease of use. After setup, we establish the PMS structure based on proposed workflows and transition it to your team.

Fees

Our Business Planning service is the next stage - Stage 2 - of preparing your business to go to market, providing tailored advice and recommendations. This stage drills into the operational delivery of your business, covering Sales & Marketing strategies, PR, Rate & Revenue Management, and Operational Structure.

Through our Collective Partners, we can also support you with staff recruitment and training, social media management, project oversight, and even interim hotel management — ensuring you have expert guidance from strategy through to day-to-day operations.

Stage 2 - from €6000

Optional Collective support - pricing on request

Contact us to discuss your requirements in detail.

Contact us