Modern hotel lobby with high ceilings, hanging spherical pendant lights, a large abstract painting, a sofa, armchairs, and ottomans, with natural light coming through large windows.

Real Estate Professionals
Representing Hotels or Large Properties with Untapped Potential

As a Real Estate Professional, you’re tasked with selling properties in a market where:

  • Large or unique properties can be difficult to frame in a compelling investment narrative

  • Buyers often lack the imagination to see transformation potential

  • Stagnant listings damage momentum and client confidence

  • Competing properties may appear more “ready to buy” because they already have a defined vision

The result: properties sit on the market too long, negotiations weaken, and opportunities are lost.

Our Solution

We provide a hospitality repositioning service designed specifically for real estate agents. Together, we convert challenging or stalled listings into viable hospitality ventures, complete with financial logic, creative storytelling, and compelling buyer-facing materials.

An old, abandoned building with a weathered facade, broken windows, overgrown plants, and an ornate doorway arch.

1. Property & Market Audit

  • In-depth review of the listing and its potential for conversion into hospitality use

  • Market positioning assessment: demand trends, competition, and guest segment opportunities

  • Identification of the most viable hospitality concepts (boutique hotel, retreat, resort, aparthotel, mixed-use)

2. Concept Development

  • Creation of bespoke hospitality concepts tailored to the property’s strengths

  • Access to ready-to-use boutique hotel brands from Thorne&Co for rapid positioning

  • Guest journey mapping, design inspiration, and operational recommendations to help buyers visualise the potential

3. Marketing & Sales Toolkit

  • Professionally designed concept decks for use in sales presentations

  • Renderings, brand moodboards, and narratives to inspire buyer confidence

  • Materials co-branded with your agency logo, positioning you as the driver of opportunity

4. Buyer Engagement Support

  • Preparation of talking points and scripts so you can pitch the property as an investment opportunity

  • Guidance during buyer presentations and negotiations

  • Option for Thorne&Co to act as a behind-the-scenes advisor to strengthen your credibility

5. Agent Training & Future-Proofing

  • Workshops or one-to-one sessions to equip your team with a hospitality mindset

  • Reusable templates and frameworks to reposition future listings independently

A well-stocked bar with shelves of liquor bottles illuminated behind the bar counter, with glasses and candles on the counter in a dimly lit setting.