Stone staircase with ornate balustrades leading to a door on a historic building, surrounded by greenery, including a potted lemon tree and tall cypress trees, under a blue sky.

For Sellers
Owners of hotels or large properties with hospitality potential

Selling a property “as is” often limits its value. Many buyers overlook hidden potential, or fail to see how a property could be repositioned into a thriving hospitality business. Without a clear concept, properties risk being undervalued, taking longer to sell, or failing to attract serious interest.

The market for hotels and large estates is highly competitive. Properties often sit unsold or sell below expectations for one of three reasons:

  • Buyers fail to see how the property could evolve into a profitable hospitality business

  • Listings focus on physical attributes but lack vision, concept, and story

  • Properties are marketed purely as real estate, not as potential investment platforms

The result is undervaluation, long sales cycles, and missed opportunities.

Our Solution

Thorne&Co bridges this gap by developing and packaging the hospitality vision for your property. We give buyers a clear picture of what the future of your property could look like, complete with concepts, financial projections, and brand storytelling that inspires confidence.

This approach transforms your property into a turnkey opportunity that is ready to be marketed not just to traditional real estate buyers, but also to hotel groups, private investors, and family offices who are actively seeking growth opportunities.

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1. Property Potential Audit

  • Comprehensive review of the site, buildings, amenities, and location context

  • Destination analysis to understand tourism trends, demand drivers, and seasonality

  • Benchmarking against comparable hospitality products in the region

2. Vision & Concept Strategy

  • Creation of compelling hospitality narratives (e.g., boutique retreat, lifestyle hotel, wellness resort, vineyard hospitality)

  • Concept decks with mood boards, guest experience journeys, and design direction

  • Option to leverage Thorne&Co’s ready-to-launch hotel concepts to accelerate positioning

3. Investment Attractiveness Blueprint

  • High-level feasibility studies and revenue forecasts

  • Business-model outlines showing buyers how the property can perform commercially

  • Clear articulation of different investment paths (luxury repositioning, sustainable hotel, experiential retreat)

4. Pitch-Ready Presentation Materials

  • A professionally designed Concept Deck tailored to your property

  • Renderings, design references, and branding samples to bring the vision to life

  • Buyer-friendly summaries highlighting ROI potential and market positioning

5. Advisory & Transaction Support

  • Partnering with you and your agent to ensure consistent storytelling throughout the sales process

  • Support during buyer meetings and negotiations, helping you articulate the property’s value proposition

  • Guidance in positioning the property for both local and international investors

A neatly made bed with white pillows and a brown blanket in a modern bedroom. There is a wooden nightstand with a decorative object and books, and a framed abstract art piece on the wall.