Services
Shaping Hospitality
Creativity Capitalised
From the development of new concepts to distressed or underdeveloped assets, we unlock value through brand reinvention, operational clarity, and scalable IP. Our work blends aesthetic strength with strategic depth - delivering meaningful uplift without adding operational weight.
Whether launching a flagship hotel or curating a portfolio-wide transformation, we operate at the intersection of space, story, and experience—where guest desire meets business growth.
We focus delivery on 6 core areas, tailored to your needs:
Product Appraisal & Market Positioning
Sales, Marketing & PR
Spatial Storytelling
Brand Value
Customer Journey
Operations Management & Strategy
1. Product Appraisal
Beyond the Surface
An under-leveraged asset is a wasted asset. We deliver focused commercial appraisals that look beyond the asset’s current condition to uncover its full potential, identifying uplift opportunities through spatial adaptation, brand repositioning, and the development of underutilised facilities.
Each review explores layout efficiency, market alignment, guest experience, and brand reach resulting in clear, actionable strategies designed to create measurable value.
Whether optimising an independent property or advising on a wider portfolio, our goal is to turn creative ideas into commercial advantage, laying the groundwork for stronger performance and sustainable returns.
2. Sales, Marketing & PR
From Story to Spotlight
We help hospitality brands move from concept to commercial traction. We translate your narrative into a focused marketing strategy that connects with the right audiences-guests, investors, and the wider market.
Our approach covers every stage of the visibility journey: from PR positioning and social media tone to launch campaigns and ongoing brand communications. We don’t just build brands, we build recognition, loyalty, and pipeline.
For assets needing sharper exposure, we also assess current marketing outputs, identify untapped PR potential, and craft targeted strategies that align with commercial objectives and elevate market presence.
Includes: Marketing audits, PR strategy, social media planning, campaign direction, tone of voice, and investor communications.
3. Spatial Storytelling
Added value, by Design
Spaces should speak. We write their language.
We advise on architectural planning, interior design and spatial optimisation to ensure environments align with a brand’s emotional tone and narrative. By also leveraging storytelling and functionality, we craft brand purpose with interiors that resonate deeply and work beautifully.
For agents and intermediaries, enhanced presentation can significantly elevate market appeal — helping to attract investors, encourage offers, and accelerate decision-making.
Includes: Concept design, mood boarding, spatial flow consultation, brand-to-interior alignment.
4. Brand Value
The leveraging of IP
At Thorne&Co, we view brand narrative not as a decorative layer—but as a driver of value. When crafted with precision, a brand story informs space, service, and strategy, building trust, distinctiveness, and long-term commercial equity.
We undertake incisive IP and brand appraisals to uncover gaps in positioning, missed PR opportunities, and latent potential within the guest experience. Paired with narrative-led repositioning, this enables the development of scalable, performance-driven brand IP.
Whether refining a single hotel, rethinking an entire portfolio or seeking a unique new hospitality concept, we align brand and operations to maximise investor interest, guest loyalty, and asset uplift.
Includes: Brand strategy, IP audit, narrative repositioning, concept development.
5. The Journey
Experience led -
Customer centred
In today’s market, the most successful hospitality businesses lead with how they make customers feel. When done well, an experience strategy increases retention, drives direct bookings, and builds long-term brand equity that surpasses what design or location alone can achieve.
An experience-led, customer-centric strategy is about understanding what truly matters to different types of guests—whether that’s a seamless check-in, personalised recommendations, thoughtful touches in the room, or meaningful connections with local culture—and building the hotel’s operations and brand promise around those insights.
When executed well, this approach transforms a stay into a memory and creates emotional resonance that guests are eager to repeat and share. It strengthens loyalty, fuels word-of-mouth advocacy, and drives direct bookings by reducing reliance on third-party channels. Over time, customer-centric experiences build brand equity that design or location alone cannot secure, because they establish trust and genuine attachment between guest and hotel.
6. Management
Operational Strategy
As required, we can also provide comprehensive expertise in Operations Management, supporting owners and investors not just at the planning stage, but throughout delivery. This includes developing clear staffing structures, designing efficient workflows, and setting robust budgets that align with both financial targets and brand standards.
We work alongside your teams to implement launch and operational strategies, ensuring consistency, accountability, and strong performance from day one. Our involvement can extend from recruitment and training through to ongoing performance monitoring, giving you confidence that your hotel is positioned to deliver exceptional guest experiences while achieving sustainable profitability.
